“Innovation is not about creating something new, but about improving on what already exists.” – Salim Ahmed Salim (Tanzanian businessman and diplomat)

  • November 1, 2025
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Salim Ahmed Salim emphasizes that innovation doesn’t always require creating something entirely new. Often, it’s about taking existing ideas, products, or services and improving them to meet changing needs and solve current problems.

Look at the existing solutions in your industry and think about how you can improve or modify them to better serve your customers. Innovation can be as simple as refining your processes, improving your products, or adding value in unique ways.

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