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“It’s not the size of the business that matters, but the value it adds to people’s lives.” – Mo Ibrahim
Mo Ibrahim highlights that the true value of a business lies not in its size, but in how much it contributes to the community and its customers. Building a business that meets people’s needs is far more important than sheer scale.
When starting a business or growing your finances, focus on creating value for others. In Africa, many successful entrepreneurs have built businesses that meet local needs, solve problems, and improve lives. Prioritize customer satisfaction, and add value, and your business will thrive, no matter its size.
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