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“Entrepreneurship is not just about making money, but about making a difference in your community.” – Alain Nteff (Rwandan entrepreneur)
He underscores that entrepreneurship is about more than just financial gain—it’s about creating positive change in your community. Businesses that focus on making a difference leave a lasting impact and are often more successful in the long run.
Focus on ways your business can improve the lives of others, whether through job creation, providing essential services, or addressing local challenges. A purpose-driven business that prioritizes community impact will attract loyal customers and partners who align with your values.