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“An entrepreneur is someone who solves problems and makes people’s lives easier.” – Tabitha Karanja (Kenyan entrepreneur)
Tabitha Karanja, the founder of Keroche Breweries, highlights that the essence of entrepreneurship is about solving problems and improving people’s lives. Successful entrepreneurs look for ways to make life easier for their customers through innovative solutions.
Identify the problems around you, whether in your community, industry, or market. Develop solutions that simplify processes, improve living conditions, or address challenges. The more problems you solve, the more opportunities you create for financial success.
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