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A local bookstore owner created a unique promotion where customers could take home a “mystery book” wrapped in plain paper, with only a few keywords written on it. The idea was to encourage readers to step out of their comfort zones and discover new stories.
As people began sharing their experiences and recommendations online, it transformed into a community of book lovers, sparking friendships and rich discussions, all while connecting over the simple joy of reading.
How can you encourage sharing in a small way to foster a vibrant community?
